BROOKE MORELAND & SARA CHIPPS
Co-Founders, Jewelbots– New York
Co-Founders Brooke Moreland and Sara Chipps have blended their backgrounds in fashion, engineering, and entrepreneurship to launch Jewelbots. Now while this smart jewelry isn't publicly available yet, they have already gathered quite a following thanks to their successful Kickstarter campaign. Interested in learning how to launch your own campaign? You’re in luck! They’ve shared their Kickstarter tips and more right below.
Who Came Up With Jewelbots:
Sara: “We didn’t think of it. We knew that we wanted to do something for girls and we had some theories about what would work out. We started going to schools and talking to the girls. We also held some workshops. The functionality of Jewelbots really came from them - stuff that was important to them and what they were interested in. So we like to think that they lead product.”
Where to Learn About Building Hardware:
Sara: “I started going to hackathons. I went to hardware hackathons and sat with people who knew what they were doing. I made sure to ask them questions. In the beginning I was kind of building stupid stuff. I started by making terrible things and then with more exposure I starting making less terrible things.”
How to Have a Successful Kickstarter:
Brooke: “Start by studying other Kickstarters. Look at the ones that were funded and the ones that weren’t. That helps you see what the good ones have in common, identify your audience, and figure out how you need to appeal to them. Having a good video is also very important. A video is going to be costly but it’s a good thing to put money in. You’ll get a much higher return and your likelihood of actually funding your campaign will also be better. Kickstarter - and I’m sure Indiegogo and the rest - have people there to help you. You can reach out to the team and say, “Hey does this work? What can I do to make it better?” because they want it to be good too. They only get paid if you get funded so they are incentivized to help you.”
How to Prepare for Entrepreneurship:
Brooke: “Working and interning at a startup would be really great because you can prepare yourself by seeing what they’re going through. When you’re running your own business all this different stuff happens, and it can be hard to deal with if you’ve never done it before. If you’re young you haven’t had a lot of jobs, so you might not be prepared for anything. So interning with a small early stage startup, asking a lot of questions, and getting a little bit of experience on someone else’s watch is kind of great training.”
Sara: “My friend Gary taught this class at the New School and basically the class was each student had to figure out a way to have a product that makes $1,000 over the span of the class. I thought it was a really neat idea because it gave them this arbitrary goal of $1,000 to make over time and helped them learn how to build their product on their own without high stakes. It’s not like you’re quitting your job and doing this full-time or something.”
How to Land an Internship at a Startup:
Brooke: “If someone reached out cold to us we would be more interested in speaking with them if they had really thought about our business, knew a lot about what we’re doing, why they would fit in, had fresh ideas, and if they had done anything on their own that shows us who they are. I think when a lot of people apply for jobs they just apply but they don’t know anything about the company. Research why you want to join that company and what you would bring. I think people would be receptive to that. Especially startups. I think you’re more likely to get an internship if you pick a bunch of people you’re really interested in and are persistent. You probably won’t get your email answered every time but if you keep writing they will eventually answer you.”
Love their advice? Visit their Medium posts to learn even more.
Photos byGuarionex Rodriguez, Jr.